Doctor Mobi web site

Graduation project from the course of Web-design. The project's theme is the development of a website from scratch in the network of services for the repair of portable equipment in St. Petersburg.
The target audience is 30-60 years old. Initially, a small analytics was conducted, then the prototyping for the interface. As a character, a retro doctor is chosen, inspires confidence in the older members of the user group, and adds "hipsterhood" for the youth. Gray is associated with simplicity and modesty, and accent orange with intelligence.
The site is as simple and straightforward as possible.