Hammersmith Systems Identity

Some people say that working with family is difficult, but I think that's more or less that working with people with no clear vision is difficult. My brother came to me for a logo for his company a couple of years ago so the pressure was on. Definitely don't want to have your own family showcasing some of your mediocre work. This one came together in a fairly smooth process and something I told my brother I would have to use for myself somehow if he ever were to leave the business.

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