My Name Is Joe signage

Before SXSW rolled into town, I had the chance to design some exterior signage for My Name Is Joe. Thanks to the legend sign-painter and good friend Joe Swec (pictured) for knocking out the 30' high exterior signage on the back of McGarrah Jessee's building, above the airstream.

Joe and his talented sister Jana Swec also tackled the sandwich boards (see attached photos snapped in Joe's studio). These were painted with gold one-shot paint and then light blue chalk was loosely used for the editable menu content.

Thanks to Joe's wife Julie Swec for these photos! Come check it all out if you're on the corner of 5th street and Colorado St. in downtown Austin.

Keith Davis Young
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