Starbird Chicken Icon Sign
The primary identifier for the brand is the "chick" icon. The symbol integrates both the form of a chicken as well as the shape of an egg to communicate freshness, as well as their breakfast offering.
The physical presence of the building, as well as the signage, play a major roll in the initial brand experience. With the flagship location built from a former Pizza Hut, the new design used a facade of wooden pickets to reinvent the infamous “hat” roof. Complimenting this high level of finish, our signage is crafted from dimensional aluminum, lit from within.
At over 4 feet tall this is no small chick!