Blüm

I made this awhile back for a logo battle over at /r/logodesign and just realized I never posted it here. Blüm is a fictional futuristic florist (alliteration not intended) who specializes in engineering innovative new species and types of flowers.

I tried to find a solution that strikes a balance between a modern tech logo and natural elegance. I feel that it accomplishes this through the use of a geometric mark that is intentionally asymmetrical so that it still feels organic.

I guess others agreed because it ended up winning! Check out the attachment for another treatment.