Growth Experiment: GIFintegrator

One of the most interesting projects at Circle lately has been the opportunity to experiment with design for growth and engagement. Recently we identified that customers who send or receive a payment that includes a GIF use our app more frequently. While correlation/causation always applies to this type of work, we figured it'd be worth seeing if we could encourage a broader use of GIFs through some light interface tweaks.

To highlight this functionality, we added a tooltip above the GIF button with a pre-selected GIF. A simple tap attaches the image to a payment message, ready to send. This feature was deployed to a 50/50 split of Circle customers using iOS, and has already been showing significant results.