Ari Typography

Lately i’ve been changing the way I choose type for a brand. Typically I would choose type that compliments the logo and what feels aesthetically pleasing for the brand. Now I really analyze the voice and tone of the brand and match a type style the really fits the vibe of the copy as well.

It works really well for establishing type pairings and assigning style for headers, sub titles, etc.

Fonts shown here are:
Value Serif
Wigrum
Pressura Mono

Kyle Anthony Miller
Branding startups for over 13 years. ⤵
Get in touch

More by Kyle Anthony Miller

View profile