Branding/Identity: Hymn Tattoo & Piercing

VIEW FULL PROJECT: https://www.behance.net/gallery/48841635/Branding-Identity-Hymn-Tattoo-Piercing

A branding approach inspired by early 20th-century vintage design with modern strategies and attributes. Minimal filigree to offset the high amount of hatching. Triple variation set, serifed supporting typeface, and low count color palette.