Moving Analytics Final Direction

In the end this is the direction the client went with.

I took Moving through brand strategy and positioning workshops in advance of the logomark work to ground us in the elements of the company that were at the core of their DNA. After that I looked to create a mark that would remain iconic and easily animated and also could imply connection. Using simple lines and proximity without contact, I created a mark that echoes the concept of Moving Analytics' remote care capabilities.

I dont like to shoehorn proportions into my work but this one really lent itself to working with them.

I'll be posting more of the brand and some of the pre-work as well. Also in process is the animation of the mark and some of the elements.