Northmade Co

Northmade Co. is a company making good goods out of Minneapolis, MN. Previously named MPLS / STP Clothing Co, their proposition and positioning limited them to functional, generic communication, but I had the opportunity for a comprehensive rebrand, handling naming, strategy, identity, positioning, apparel designs, website, murals, and just about every thing you could think of. This was a fun one for me, because it's probably the most comprehensive project I've done solo, outside of an agency so far.

A lot more to see on this one, but for now, here's the poster for the launch party at Bauhaus Brew Labs on April 4th.

Here's a link to the FB Event: https://www.facebook.com/events/256782941432877/

Matt Erickson
Thoughtful Brand Identity design, Packaging & Illustration

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