Dell product page

Hey Dell,

Your online shopping experience is really not on point. I love your products and I spent the last weeks looking around your website to actually buy a new laptop to replace my macbook pro. But the UI is so bad that it really slowed me in the process (and probably a lot of other people). The UX is basic and I have no major complaints about it but the UI would really need an update. I am used to the super polished apple website and, I know, you are totally different. But I think the success of apple comes from this attention to design to provide a perfect shopping experience and I think Dell can achieve a way better experience by updating the website overall design.

Since no complaint is receivable without a solution, here is my take on the product page design. Nothing fancy, just UI and small copy tweaks based on the product page of the New XPS 15.

It's been proven that a web design/UI refresh can improve the brand image and also increase the conversion rate on online store. So please Dell, consider this and make dell.com great again !

**Checkout the full pixel in the attachment for the full product detail page