Data and design in automotive UX
"Data and design are the only two tools which we can use to adjust existing experiences around you."
In a nutshell, having any digital experience today means we can collect data. And with a vast amount of data being collected from you and how you engage with a product or service, gives the feedback which can be used to contantly enhance UX.
Read more how we use data in automotive UX design:
http://bit.ly/2lLPEpK
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Talk to you soon,
Damir
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