Movinga - Concept Iteration

When starting the design phase at Movinga, everyone had a bunch of great ideas. But we also knew, that most of them are pure assumptions.

Wireframing and prototyping in mid-fidelity helped us to figure out what worked and what did not work. We ended up quickly building a bunch of prototypes and testing our assumptions with real users became an incredibly fun experience.

As long as users could follow the content structure and basic navigation - therefore being able to understand (or not understand) the service value - a wireframed prototype was totally enough, without spending too much time with UI.