Mountain Dew x Warcraft movie - CAMPAIGN

In 2016, when the WARCRAFT movie was release, Mountain Dew brand collaborated with them and created a social movement to catch up the time which is WARCRAFT spirit of gamers. In Vietnam, Warcraft is the most played game in the childhood of a lot of youngsters (20 - 29 yrs). We are joined in a pitching for this campaign and we thought we found a good insight for this campaign.

Our ideas for this pitching is created a Social Game that users can really join in the battle of Alliance and Horde. The tactics of this game are they use GPS and Camera to detect enemy / find an alliance or have a battle through the Camera. They need DEW-Power to attack the enemy or defend, to have a power they need to collect a caps from Mountain Dew bottles and Redeem in-app or on a website.

Full project presentation on BEHANCE:
https://www.behance.net/gallery/49363625/Mountain-Dew-x-Warcraft-movie-CAMPAIGN

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