Chef'd Website
While at YML, I helped out with some marketing page concepts for Chef'd, an online meal ordering app that allows you to order ingredients based on recipes created by famous chef's.
The primary goal of this design was to explain what the service was and how it worked.
In addition, we wanted more conversions, which essentially meant a visitor making an order.
After communicating the value of the service and adding a section that allows the user to easily input base ingredients that they like, the system can better serve recipes that they'd likely be interested in.
Be sure to check out the site!