Origin | Branding

: Branding | start up identity

The business is an online platform where people create artworks to go onto tee-shirts. Using a kickstarter system, designs are voted by customers in order to be produced.

: Brand idea

The idea evolves around connectivity and ideas’ embryos.

: As a customer, it’s the fulfilment of knowing the source and the story behind a product — connecting to empower the artists.

: As an artist, it’s the connection to our own mind, letting the creativity unleash, allowing the ideas to take shape, and taking pride in being the originator. 

(Student brief)