Magazine advertorial

Customer's request was the communication of the Red Velvet Wine for a Christmas magazine.

The style should be combined with the online campaign that was running at that time. A contest about the brand and all the awards that has gain so far.

Therefore, the challenge was to find the best way in order to communicate not only the awards but a combination of everything that presents the Christmas table as well.

So, wanting to get away from some trivial communications, their fore, a 'crime' scene, has been built. With a fair amount of humor, absolute relevance to the festive mood of the Christmas period and an appropriate word game, I came to the conclusion that it is not a crime to want an award-winning wine at your table this christmas.

Credits: Annika Kamarinou / Generation Y