Dainese Motorsports | Diamond

This is the start of a few post for Dainese Motorsports. Every now and then, a project comes up that, by default is lined up with who you are as a creative. I was already very aware of the Dainese brand, the lifestyle they cultivate and the products they create. I needed to do almost no discovery and research (even though I still did out of practice).

The goal of the project was certainly not to replace the branding mark already in play, but to create graphics that could work along side it whether on a MotoGP suit, a patch execution or just a straight up tshirt.

Here's the first one.