A.B. Pesto Sauces

Student assignment.
Our task was to create not just a series of labels but the whole advertising campaign for the product. Loving Italian food and all things Italian, I decided to create a series of labels for various pesto sauces. :-)

The name of the brand (A.B.) is fictive but it was chosen because, to some extent, it can refer to the term „ABCs“, which is the rudiments of something-just like this sauce is the key element of Italian pasta dishes and a must-have for every lover of Italian cuisine. The basic shapes on the labels (the circle, triangle and square) convey this message, too. By combining the appealing photographs of the main ingredients for each type of the sauce with fresh and vivid greens and reds, I wanted to create labels with both retro and modern looks.

The rest of the project can be seen on Behance: https://www.behance.net/gallery/35208713/ABPesto-Sauces