The Monday Room - logo

Logo designed for The Monday Room, a small inner city cafe and wine bar.

The idea for the brand was to create an 'alternate reality' where customers could escape the busy city and come inside to relax and unwind. Richly detailed imagery, texture and warmth were all used in the branding to create this feeling.

Knowing that the imagery would be quite powerful, the logo was kept very minimalist – a timeless serif typeface set in all caps.

You can view the full project here:
http://nikitadudson.com/work/monday-room/