The Life of Pablo App

Near the end of The Life of Pablo Tour, I was approached by a member of Kanye's team to put together some concepts for an app around the tour and the merch pop-ups. We created some really cool concepts. One of the coolest, I think, is this click to enter interaction we made using a cut of the 'Fade' video. Like most things in the music industry, I have no idea if the work I did will ever see the light of day, but decided to share here.