Bottega Del Ramen

I followed all the graphic design process for this newly opened Japanese restaurant in the "food street" of Milan. This is the first of a series of restaurants that will be open in Europe by the Nipponic holding Toridoll. The concept behind the logo is a hand drawing of a ramen bowl, top view, with a noodle (or a liquid flux) that draws a R, ramen. The minimalist genuine style recalls a Japanese handicraft feeling in some way, but avoiding all possible cliches about the Japanese restaurants.