Be GLAD Photography Styles

Brand photography styles are an important aspect of Focus Lab's brand offering.

First, we start with the brand's strategy (crafted by @Summer Teal Simpson Hitch ) which outlines the emotive direction.

Be GLAD's were:
Friendly
Fun
Honest
Strategic
Inclusive
Professional

Then I outline how each of those can be expressed through photography and test it in context with the already created brand elements.

ATTACHMENTS:
1) emotive directions paired with visual expression direction
2) practical implementation of said direction

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