Butcher

In Lagos-Nigeria, buying meat is a big deal. When you go to the abattoir (slaughter) to buy meat, you have to deal with flies and the smell of decaying bones. And oh, you might see a few Vultures just enough to frighten you.

So I thought, what if a brand could deliver freshly-packed frozen meat that customers don't have to deal with flies, vultures, dead bones and blood?

It was on this basis that the imaginary brand Butcher was designed.