Fruit Fizz logo

"Fruit Fizz" is a fictive california based soda company. They're a cheerful and positive company focused on high-quality organic ingredients, and a strong social media presence, by communicating on a personal level with their customers.

From the cheerful feeling of the typography, with the foot of the "R" slighty bending and the bold weight. To the big circle with the smaller circles "bubbling" away. I simply wanted to communicate that "Fruit Fizz" is a cheerful soda company based in California. The California part is achieved through a more abstract manner, by placing the "Fruit Fizz" in the left down corner of the circle, as if the circle was a map of USA.