Good Good Manchester

This is for a hyper local Manchester, NH blog a friend of mine launched, called goodgood manchester.

The idea is that it is an idea sharing and collaboration platform. The name itself is unique, so I decided to work that into a word mark to make it feel cohesive.

I landed on the concept of the four "o" characters being conversation bubbles. Some earlier concepts here also had just one set of bubbles, with the bottom set being heads. this one won out as the client felt it was more balanced.

The "o" characters also have a similar weight to "manchester" to tie them together further.

The "o" characters can also serve as a design element and pattern themselves, as seen on the orange background.