Split Skull Rum Concept

This project was actually a prompt from junior year of college that I had a whole lot of fun doing because it was my first real look at defining brand aesthetics. Plus, who doesn't love rum? I'd love to re-do this project with a bit more focus on label design sometime in the future!

More visuals (including the brand guide) here: https://www.behance.net/gallery/46560163/Split-Skull-Rum-Brand-Guide

Thanks for looking!