TastingRoom.com Relaunch

→ Full case study: http://jack.digital/projects/tastingroom/

TastingRoom.com is an innovative wine startup offering wine lovers and novices alike a chance to try wine before they buy — significant savings when discussing top-shelf brands, or just interested in sampling many types of wine in order to better understand one's palate.

My initial role at TastingRoom was design project coordination and print production, but the company decided they wanted to completely restructure the online store in 2012 so I quickly shifted into a full-time UX Design role. I was able to wear several hats; mostly I cranked out prototypes to help validate the new site UX (over 50 iterations!).

We overhauled the website information architecture, user interface, and checkout flow with tremendous success. Many thanks to Art Director Tiffany Mine for her help refining the brand identity.