HSco 05

Still in Bizarro World, i.e., I haven’t yet started in on the primary logo for my real estate brokerage client, but #yolo.

However, I *have* worked out some various typographic lockups for the biz name — and every permutation of it — and some house icons to… uhhh… house those names.

I see these elements as being secondary or even tertiary brand elements. Just trying to build a huge brand grab bag I can pull from when I start designing marketing assets.

The type here is based on Knockout, but it’s been heavily modified and meticulously kerned (thanks for your help @Colin Tierney ), and just about every letter has been fiddled with. The R, K, O, and W are all custom.

See attachment for more house styles and for some detail on that type.