I.J. Logo Mock

An unchosen direction for some branding we recently wrapped. Was using a lot of vintage protest/political and boxing posters for inspiration. Detroit after all is a city of hard work fighters, not afraid to get their hands dirty. Used Abolition font on the main word mark and then manually warped and adjusted the width of each letter to make it feel like a letterpress poster.

Hoodzpah
Brand Identity and Type Design for oohs and aaahs
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