New Personal Logo

I'm very happy to introduce my new personal logo! It has been a long process of experimenting, iterating, and testing different versions of my logo. I'm glad that I finally landed on something that I am proud of.

For the new mark, I needed something that really spoke to my personality. Friendly, approachable, yet still distinguished and simplistic. The monoline stroke and soft curves help achieve this effect. Many people might say that blue is a fallback colour but I think that this specific hue works well in a variety of scenarios, and speaks to my personality.

The type is a modified version of Avenir Next Medium. A contemporary sans-serif that I have altered to suit my identity. Every character received slightly rounded corners on certain strokes, while the ascenders were changed to match the mark. This adds a unique feature while still being very readable.

I will be rolling out other assets, and the full identity project in the coming weeks. Let me know what you think!