Diamonds

Some early exploration for the Authentic mark. Here I tried to find a unique and effective combination of a diamond + the letter "A."

Although many of these aren't legible or distinct, iteration is an important part of the design process. In the beginning phase of any project we have to exhaust all possible outcomes within a concept so that we can move forward with the best, or ditch the concept all together. A few of these were selected and shown to the client for further consideration in addition to some other concepts.

If you want to reimagine your brand or build something new together, let me know at jacob@morrisondesign.co!