Follow pt. II

Another logo concept for the Follow project I worked on. This was a more straightforward, less abstract direction. Felt almost too simple, so I'm sure it's been done before, but the possibilities are literally endless when it comes to using the arrows in the compass mark on signage, presentation slides, and that crazy pattern, etc. I made sure to develop some type styles to go along with it to give the client a peek at where my head is at if we decide to move forward with this "direction."