Cup Copy

Telling the brand story is the copywriter's jam. This client (a pizzeria in Kansas City with a unique Roman flair) wanted a story for their large-sized fountain drink cups. They gave us some story elements to wrap in. Kansas City is the modern "City of Fountains," for instance; public fountain systems were pioneered in Rome. Pretty cool. We already had a fun brand voice defined, courtesy of the amazing Summer Teal Simpson Hitch. And of course, it's easy to be inspired when you have designers like John Oates setting the scene.