Arsenal Report 2017 Logomark

This is the new Arsenal Report logomark for 2017. The site never actually had an official logo until now.

The mission was to create something with a unique yet familiar shape, with the main focus on minimalism and readability at smaller sizes. The outer shape of the classic Art Deco logo was chosen for being the most recognisable, and the 'A' is part of a custom typeface currently being developed exclusively for the site.

The chevron is a recurring theme at Arsenal Report, giving a nod to the Royal Arsenal armaments factory where the team was created.