Eloqua The Blog Tree: New Growth

The Project: Launching a blog in today’s over-saturated web space is no easy feat. To do so successfully is even more remarkable. Eloqua, partnering once again with JESS3, recognizes some of the best blogs launched within the past two years in The Blog Tree: New Growth, a follow-up to the noted original released in late 2010.

Our Methodology: We wanted the feel of this refresh to mesh with the original, but we also wanted to capture the spirit of the new tree. To reflect this, our design team added a brighter splash of color, finer lines to the illustration and fruit on the tree to convey the changes the tree has seen in the past year.