バババのバ——Good Luck to the Year of Rooster

I saw this character in a Japanese commercial, and have found it really lovable. People say it is a parrot, and even he has a brother, they are parrot brothers. Oops, I thought it was a chicken. Please forgive the details I've missed, I just wanted to have this funny lovely bird celebrating our new year together with us.
Happy Rooster Year!