Barney Cools eCommerce redesign

Just launched a re-design of https://www.barneycools.com/. Barney Cools is a fun, light-hearted youth fashion brand so I set out to design an online store that:

- converted well with a predictable UX across desktop & mobile
- had personality throughout every touchpoint
- improved the display of editorial content
- looked professional at the same time

Can't wait to see this evolve as we build it out further.