GoodRequest Branding -Typography

Hi there!

After hundreds of iterations and experiments with many fonts we have finally decided for Hind Guntur as a main font for GoodRequest brand.
Main reason was its good legibility across devices, sharp shapes which create a technical feeling. Because it is a part of default Google font family, it has a potential in terms of accessibility and usability in digital world.

For subheadlines, quotes and important messages we’ve decided to pick serif font - Cormorant. It creates great contrast and adds a feeling of elegance to the typography.
So wow do you like it?

Check the full case study at Behance (including animation & movie) -->
https://www.behance.net/gallery/47079639/GoodRequest-Branding-visual-identity