Collab — Logo

A peek at our recently completed brand refresh for Collab Creators out of Los Angeles, CA. Collab helps social media creators launch their creative careers and entertain the world.

Before and after attached. (We’ll be following up with some additional bits from the suite of visuals developed.)

Background: Collab wanted to freshen up their logo/wordmark, but not necessarily toss out the brand equity and recognition that had been developed. The old mark was an “out-of-box” typeface and not necessarily a proprietary/own-able mark, so we produced a custom re-draw solution that would pull cues from the previous logo, yet push things in a more progressive and scalable direction.

Massive website overhaul currently underway by ACO. More on that in the coming months!