ASICS Global Print Campaign

This ASICS global campaign literally ties in the insights of what it takes to be an elite athlete. The "Body" aspect of being a top athlete is glamorous and beautiful. It's what everyone sees on a SportsCenter highlight. On the other hand, the "Mind" aspect of what it takes is far more intimate and raw. It's black and white. It's gritty and can be dark. The best athletes in the world have mastered the balance of both.