Jonas Emil Visual Identity

The primary, secondary logos along with the sub-marks created for Jonas Emil Coffee Roasters.

Playing off of their tagline, "for those who know" I created a mark that is both a coffee stain and also a seal of approval. The lettering had to flow with a slight roughness and detail work that pays homage to their craft of roasting and blending coffee beans. This is also reflected in their roasting labels as their blends follow a roughly geometric theme with shapes showing the right balance of elements. The origin blends are inspired by each region's elements and patterns while blending Scandinavian design influences.