UNR Med: Create Lasting Change

The University of Nevada, Reno School of Medicine worked with KPS3 to help define its brand -- something that had not been done in the School’s 46-year history. After extensive research with students, alumni, faculty, staff, and community leaders, it was clear that history and tradition, innovation, and community were at the heart of the school's brand.

My inspiration for this rebranding was the juxtaposition of vintage medical illustrations, which evoked a sense of history and education, with current photography of UNR Med students and staff creating change and helping better the community for the future.

To see more of the brand, watch this launch video edited by Orangetree Productions: https://vimeo.com/185070888