IBM Design Research Animation

Curiosity is defined as a strong desire to know or learn something. As children we have a natural intellectual curiosity which drives us to learn and question the world around us, how it works and most importantly, how we interact with it.

Curiosity of human nature drives the understanding of people. IBM Design Research provides the means for IBMers to tap our curiosity to better understand the people who use our products and services to do their jobs. When whole teams gain empathy for the people we design for, we can deliver better outcomes and enable client success.

Illustration, Storyboard: Ryan Caruthers
Animation, Storyboard: Evan Maeda
Visit the site: ibm.com/design/research/