Identity design - Baywater

This project was made as a concept for a logo design contest. Baywater is a company that makes watches. They wanted to have a nautical theme for this design. Client wanted the logo to look luxurious and elegant. I used a ship's wheel as a main sign and water wave as a customized "A" element. Water wave is also used as an accent or separator. As a secondary sign I used a main wheel with letters around it to use on small spaces such as Instagram profile photo, Facebook profile photo, etc. To show context I made a presentation for the client containing different backgrounds, labels, business card, catalogue pages and others. It was made to show the client how this logotype will look on these materials.

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