Gu Energy

One of the initial directions I was playing with for the new guenergy.com. Worked on many many ideas and directions with the @TMBR team for the new look and experience of the site. I love trying out weird stuff, I combined distortion, scientific/geometric symbols and shapes to play up the technical compounds of the products they make.

This hero concept however was left behind as it was seen as too aggressive for the brand. Makes sense, but I still had a blast making it. Not a bad place to start. =)