Fintech Startup - Brand Identity

MISSION
Managing and growing money, online, automated, easy, safe and smart.

SERVICES
• Wealth Management
• Robo Advisor
• Investing Portfolio

BRIEF
Fresh look and a cool image to catch the fintech consumers.

KEYWORDS
Growth, Goals, Money, Investing, Smart, Modern.

My SOLUTION
• Balanced, simple and clean Brand Mark ( they wanted do reach as many people as possible )
• Customised "chart graph symbol" alluding to growth, expansion, investing, money
• Subtle rounded edged typography, making the brand mark appeal to a wider audience ( approachable,reasonable yet Pro )
• Green and Blue as they Brand`s Main Colour Theme: Green = Growth and Money, Blue = Trust and Pro

See Full Brand Case Study Here:
https://andreiblanda.myportfolio.com/inviertele-logo-design-for-startup