Business Coach - Personal Brand Identity

MISSION
Mark`s mission is to help people "get better at life".
I personally ( aren't we all ) resonate with his efforts.

GOALS
- Build his Authority and position as Market Leader
- Build a Movement Tribe
- Build Trust with his Target Audience in an Authentic way

BRIEF
Design should be Friendly and Approachable
Captivate people`s Hearts by mirroring their Hopes, Fears and Desires
Honest, Real, Raw and Vulnerable Vibe

His Audience / Target Market
Female Life Coaches

My SOLUTION
Emphasising his Vulnerability - Brand Key Point
( by showing him on the first page with open arms, welcoming them )

Using Light Colour Schemes
( for females )

Backgrounds and Textures with "Flowers of Life"
( mirroring the "spiritual" aspect of Mark`s work )

I included Opt-Ins for capturing emails
( Generate Leads )

KEYWORDS
Bold
Honest
Raw
Vulnerable
Heart
No BS

See full Case Study Here:
https://andreiblanda.myportfolio.com/personal-brand-identity-for-mark-bowness