Harden Secondary

Had the opportunity to work on the James Harden identity. Created some tidbits that now live in the real world. Did the secondary mark (inside silhouette of James' head in this shot)--basically a graphic extension of the primary but with his number, 13. The geniuses in retail created a neat little pulsating neon light installation of it at the adidas NYC store--check it out if you're in Nuevo York.