Dc Fray Brand

I've been super busy the past few months working on a pretty extensive rebrand for a social sports/events league in DC. The new brand had to be flexible and scalable since they are expanding to other cities. It went a million different directions but I'm happy with where everything ended up. Check the simplistic logo system above and dive in a little bit by checking out the brand guide I made in the attachment.

dc-fray_brandbook_113016.pdf
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